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Client: McDonald’s
Agency: Thjnk
Year: 2019

Probably everybody knows that before going home from the party or the club, the hunger strikes. For many night owls, McDonald's is the last resort with its long opening hours in such a moment. And sometimes there is a lot more to do at the counter than just placing an order. 

 Despite that McDonald's has never taken up this topic before. We came up with this charming and still family family film approach to target exactly that group. In the 47-second video, an exuberant group of five storms a McDonald's restaurant. While the morning is dreading outside, a charming, wordless encounter between an employee and one of the night owls takes place at the order counter. Despite intensive efforts, the young man does not succeed in opening up his mobile number to the attractive McDonald's employee. A cover of the song "Stuck in the Middle with You" by the band Stealers Wheel from 1973 runs to match the events. The film, entitled "This is how McDonald's tastes", is shown online and in the cinema. The campaign is part of the Big Mac promotion. 

Additional to the main spots we created various video content that
was used to enroll the campaign also on social media:


Kreation: Thjnk, Leo's Thjnk Tank
Creative Director: Matthias Kapteyn, Ulrike Schneider
Art Director: Lucca Cremer, Svenja Jelen, Philipp Schwarzbauer
Copy Writer: Max Haag, Lena Möller
Production: Neue Super

Thanks for visiting!

Please note: On this project my role was Art Director and Concept Creative. If you have any questions about the workflow, challenges or insights about this project, please get in touch.
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