McDonald’s

Easter & Xmas Countdowns

McDonald’s

Easter & Xmas Countdowns

Client: McDonald’s
Agency: Thjnk
Year: 2019-2021


McDonald’s is known for its delicious products and amazingly cheap prizes. To celebrate that McDonald’s is promoting two special discount offers twice a year: the McDonald’s Easter Countdown and the McDonald’s Xmas Countdown. Each campaign flight features the hero products, limited and special offers and various campaign highlights. My team did the original concept and updated it every year, adding more and more features and special ideas. 

The 360° campaigns were used at POS, in OOHs, as TVC (20 ", 10", 6 "),TV split banners, banners (with and without interaction) and various social media channels. (Facebook, Instagram, Snapchat, TikTok, Tinder).
One big highlight of the McDonald’s easter countdown was an augmented reality feature in the existing McDonald’s App. The game an easter egg hunt where you can find different vouchers, special merchandise product and fun content. The AR feature was a huge success even during the different covid-19 lockdowns in 2020.
Additional to the different TV Spots and digital assets we delivered a product focussed Out of Home Flight.
As mentioned before was the second big campaign every year the Xmas Countdown.
It worked with the same media budget, but with completely different design and content. 
Additional to the main spots we created various content that was used to enroll the campaign also on social media. Platforms that we used where Tinder, Snapchat, Instagram and TikTok. 
Additional to the different TV Spots and digital assets we delivered a product focussed Out of Home Flight.
Credits

Kreation: Thjnk, Leo's Thjnk Tank
Creative Director: Matthias Kapteyn, Ulrike Schneider
Art Director: Lucca Cremer, Svenja Jelen, Philipp Schwarzbauer
Copy Writer: Max Haag, Lena Möller
Production: Neue Super

Thanks for visiting!

Please note: On this project my role was Art Director and Concept Creative. If you have any questions about the workflow, challenges or insights about this project, please get in touch.
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