IKEA

Ideas Are Our Most Valuable Resource.

IKEA

Ideas Are Our Most Valuable Resource.

Client: IKEA
Agency: Thjnk
Year: 2021

The topic of sustainability is playing an increasingly important role in Ikea's brand communication. The digital campaign shown in this project is an add-on to the main TV commercial. It was used to transfer the main message "Ideas Are Our Most Valuable Resource." in a hands-on and fun way on social media. In this online campaign we deal with the challenge of a sustainable everyday life. We show in a humorous way that even the little things can make a difference.

The main focus of the campaign was on Instagram and Facebook: Over 170 assets where delivered. Another part was to generate content that can be used organic. Different memes and reaction gifs for social media. During the week of earth day the poster campaign "Es gibt kein Plural von Zuhause." was used in Berlin. 
I wasn't part of the team, that worked on the main spot (above), but it's a great start to get a better understanding of the digital part and my work. Based on the spot we defined four different topics for sustainability hacks: food waste, saving energy, upcycling and small behavioural changes. These topics where the base for various life and sustainability hacks explained in short clips. 
Upcycling wasn't just a topic in our ideation process. A crucial part of the planning was also to work with existing material and incorporate it our campaign: 
Additional to various brand and product based video content we produced organic content in the form of reaction gifs and meme templates. 
Credits

Kreation: Thjnk
Creative Director: Sabine Kuckuck, Matthias Kapteyn
Art Director: Stephan Nürge, Sophie Kearney
Copy Writer: Benjamin Hänsel
Production: Zauberberg Productions
Thanks for visiting!

Please note: On this project my role was Art Director and Concept Creative. If you have any questions about the workflow, challenges or insights about this project, please get in touch.
Back to Top